allergan

 

#ActuallySheCan is an unbranded social media campaign for Allergan Pharmaceuticals’ Lo Loestrin, a birth control pill targeting millennial women. We developed the campaign as an empowering response to the seemingly innocuous phrase "I can't even." 50 original social stories were written by us and illustrated...daily content, film series, zine, banners and influencer outreach rounded out the #ActuallySheCan campaign. See more: here